Compass Pre-Marketed Listings Were Associated with 2.9% Higher Sale Prices in 2024
Posted by Michael Iossa on
- Compass research finds that listings that were pre-marketed as Compass Private Exclusives and/or a Compass Coming Soon, before going active on the MLS, were associated with better outcomes for homeowners.
- Pre-marketed homes were associated with an average 2.9% higher close price.
- Pre-marketed listings received accepted offers 20% faster, on average, after listing on the MLS.
- Listings that were pre-marketed were about 30% less likely to experience a price drop after listing on the MLS.
Compass a leading tech-enabled real estate services company that includes the largest residential real estate brokerage in the United States by sales volume, conducted research analyzing the value of pre-marketing homes using its innovative Compass…
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