Our Marketing Plan

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

The Right Exposure

In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the Garden State MLS, Zillow, Trulia, Realtors.com plus many more sites. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Effective Internet Marketing

In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.

The Best Deal

When we list your home, we do so at no additional cost. When you start to get offers, we will represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.

Professional Matterport 3D Tours

Matterport's 3D media solution captures real spaces in immersive 3D bringing our listings to life with the most realistic 3D walkthrough experiences anywhere. Immersive 3D gives our listings an edge over the competition drawing buyers in with stunning virtual experiences that are shareable and memorable


Zillow Platinum Premier Agents

The Oldendorp Group is a Platinum Premier advertiser with Zillow providing or listings with the highest level of exposure available. Our properties are “Featured” listings on Zillow and receive preferred placement on the Zillow website and mobile apps. We also market our listings through the Zillow Publisher Network which is the largest real estate network on the Web and includes Trulia, Yahoo Real Estate.

The Oldendorp Group Realtors in Madison NJ Zillow Premier Agents


Professional Video

Video Tour of 159 Garfield Ave, Madison NJ 07940



The Oldendorp Group website which updates from the GSMLS every 15 minutes making our site one of the fastest, accurate and user friendly search sites available to consumers. In addition, we utilize Internet Data Exchange (IDX) technology which means your home will display on The Oldendorp Group and Keller Williams websites as well as the websites of ALL other real estate firms including Coldwell Banker, Weichert and Sotheby's.

Facebook Advertising

Facebook is a great way to advertise your home because we can define a very specific pool of buyers by selecting a combination of criteria such as location, demographics, life events, interests, finances and many other factors. We use this information to target a very specific group of buyers that are right for your home.   We then build and deliver a unique marketing campaign to reach these buyers online.

Google Marketing

Our Google marketing drives the buyers to your home.  We identify the words buyers type into Google on either PCs, tablets, and smartphones when searching for a home in your market area. Then we create a marketing and ad campaign around these keywords. If the words buyers type into Google match our keywords then our ad can appear above the search results. For example, when a buyer types “Madison NJ Homes” into Google, a link to a special webpage on our website displaying all the homes for sale in Madison can appear at or near the top search result.



We use YouTube to market your home because it is a great venue for buyers to view your home and it is the second most popular search engine and the third most popular website in the world. The average viewing session for a mobile user is 40 minutes. Considering that a video provides the most information of all the digital communication mediums, it is critical that your video is used when promoting your home. We upload all of our videos onto YouTube, so they can easily be shared via email or on popular social media platforms like Google Plus or Facebook and integrated into our websites. YouTube allows us to market your home to buyers in a simple, easy-to-use manner.

Single Property Website

We use a single-property vanity website to market your home.  This is a customized website for your home allowing the buyer to easily find all the marketing materials and details of your home in one easy to find space. Your home receives a dedicated single property website with an easy to remember site domain which is typically the property address such 8NilesAve.com. On this site we upload the Matterport 3D virtual tour, photos, floor plans and downloadable brochure. We then share the website link in emails, text messages, social media, websites and printed material.