• Compass research finds that listings that were pre-marketed as Compass Private Exclusives and/or a Compass Coming Soon, before going active on the MLS, were associated with better outcomes for homeowners.
  • Pre-marketed homes were associated with an average 2.9% higher close price.
  • Pre-marketed listings received accepted offers 20% faster, on average, after listing on the MLS.
  • Listings that were pre-marketed were about 30% less likely to experience a price drop after listing on the MLS.

Compass a leading tech-enabled real estate services company that includes the largest residential real estate brokerage in the United States by sales volume, conducted research analyzing the value of pre-marketing homes using its innovative Compass…

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Many people are hoping mortgage rates will come down before they buy a home. But will that actually happen? According to the latest forecasts, experts say rates will decline, but not by as much as a lot of people want.

The good news? Even if they don’t drop substantially, there are still ways to make buying a home more affordable.

How Much Will Rates Drop?

A few months ago, experts were forecasting mortgage rates could dip below 6% by the end of the year. But recent projections suggest that may not happen after all.

While mortgage rates are still expected to decline some later this year, projections from Fannie Mae, the Mortgage Bankers Association (MBA), and Wells Fargo now show them stabilizing closer to the 6.5% to 7% range (see below):

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Perfect your listing strategy before accruing a single day on market

Introducing the Compass 3-Phased Marketing Strategy

Our multi-phased marketing strategy draws from proven tactics used by professional real estate developers, homebuilders, and luxury marketers. Similar to how Hollywood launches multiple trailers to build anticipation for a movie premiere, the Compass 3-Phased Marketing Strategy allows us to launch your listing multiple times to build similar excitement and demand. This pre-marketing approach extends your marketing runway, helping ensure your home enters the public market with maximum demand and a refined pricing and positioning strategy — setting the stage for the best possible sale outcome.

How it works

Phase 1 -…

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